ShelfWatch

AI Tool Description

ShelfWatch by ParallelDots

ShelfWatch by ParallelDots is a cutting-edge AI-powered computer vision solution for the retail industry. It utilizes image recognition technology to analyze images of retail shelves, providing actionable insights in real-time. With ShelfWatch, Consumer Packaged Goods (CPG) brands and retailers can improve their in-store retail execution, track brand visibility, address compliance issues, and gain valuable data-driven visibility into store operations.

Key Features

• Real-time KPI Insights: Generate real-time Key Performance Indicator (KPI) insights focused on the 5Ps of brand growth - product, brand placement, pricing, promotion campaigns, and brand proposition.
• Scorecard Evaluation: Use the scorecard to evaluate compliance levels of key KPIs, quantify field representative performance, and assess retail partnerships.
• Actionable Insights: Derive data-backed insights to identify gaps in perfect store programs and formulate cohesive brand strategies with a robust feedback mechanism.
• Integration with Retail Solutions: Seamless integration with existing retail solutions such as Sales Force Automation (SFA), Merchandising, Customer Relationship Management (CRM), Field Marketing, and Field Audit Agencies for a comprehensive retail execution experience.

Use Cases

• Retail Shelf Monitoring: Monitor brand visibility and compliance in retail stores, identifying opportunities for improvement and optimizing shelf placement.
• Perfect Store Programs: Evaluate and optimize the execution of perfect store programs, ensuring all KPIs are met and driving maximum sales and brand impact.
• Retail Analytics: Obtain data-driven insights into retail operations, enabling informed decision-making and strategy formulation.

ShelfWatch is trusted by leading CPG manufacturers and global retail brands, providing them with the tools they need to enhance their in-store retail execution and deliver the perfect store experience. With AI-powered computer vision technology, ShelfWatch drives sales lift, improves compliance, and enhances brand visibility in the competitive retail landscape.